Saturday, January 13, 2018

The Benefits of a Customer Rewards Program for Hospitality Companies


From its headquarters in Fort Lauderdale, Florida, Club Newport Vacation Membership specializes in full-spectrum concierge assistance and the lowest price on travel that’s backed by a 110% price guarantee. With programs customized to their individual needs, Club Newport subscribers earn reward points that can be applied towards future bookings or gift cards.

The company’s loyalty program works simply by linking purchases directly to the subscriber's account and stocking rewards that offer the highest value to Club members. The resulting concept is savings on top of savings for highly satisfied customers that ultimately benefits the business as well through retention, repeat business, and new customers. 

Experts point out that good loyalty reward programs can aid the company in increased brand awareness and repeat business. More than that, however, is the level of content experienced by customers as they purchase from a company they’ve grown to trust, and are rewarded for it. The result is that the company-customer relationship strengthens, extending the life of that relationship, and potentially yielding referrals for new business.